We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. What Is Emirates Strategy? what is the competitive advantage of emirates airlines? SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. what are airlines doing to be more sustainable? The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Well occasionally send you promo and account related email. Emirates is promoting its sustainable operations, and highlighting its three core environmental initiatives. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Is Emirates Strategy Sustainable Why January 28, 2022 BY: Troy Monterey Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. Emirates funds the DDCR, and sits on its management board. The main issue in the presented research is the United Arab Emirates' foreign aid commitment, the development of its brand, and its position in international relations. Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. 14. This base was then used to determine whether to add capacity to existing routes or launch a new route. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. Their combined initiatives are saving more than 2,850 MWh of electricity a year. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. For details on how we use your information, please see our privacy policy. . 2023 The Emirates Group. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Maurice Flanagan, Executive Vice Chairman and Tim Clark, President of the Emirates Airline. Emirates supports the efforts in ICAO to establish this global approach, and were committed to working with the ICAO to achieve carbon-neutral growth from 2020 and help to create a safe, efficient and environmentally responsible civil aviation sector. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? All rights reserved. Realising the Advantages: The government-owned Dubai carrier has lower personnel costs than much of the industry, in part by drawing many workers from the nearby lowwage nations of Pakistan and India1. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Their efforts have seen them receive several awards for sustainable transport in Dubai. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. focused on one strategy but is rather open to change. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. First, Emirate's business model focused on the major metrics that generate profits. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. Dubai is using tourism infrastructure development to help boost demand for flights between Dubai and points along its shoreline. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. The Belgian airline Air France offers services on the route. The environmental benefits of operating a modern wide-body fleet include both reduced noise and lower engine emissions. It helped create a strong pull that attracted business and leisure tourists alike. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. We firmly support the four-pillar strategy to reduce emissions developed by our industry body the International Air Transport Association (IATA). operates 158 destinations in 85 countries, making it the worlds largest airline. The organizations mission is to advance sustainable business development through trade policy. Some of the programmes initiatives include: The latest annual report makes clear the scale of the challenge. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. The airline industry reduces its environmental footprint by incorporating sustainability into all of its operations as a means to reduce their environmental footprint. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. These spikes strained the airports capacity, but they were essential to allow connecting passengers the widest possible choice of connections from points east to west13. Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. Demand-side management of electricity will play a role, as will increased public transportation. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. what is behind their success given an industry where profitable firms are scarce? Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. Their programme diverts a wide range of materials from landfill, including paper and cardboard, aluminium foil and cans, and plastic bottles and containers, much of which is collected from our aircraft after their arrival in Dubai. First, the business model and how to become more profitable, and second, its operational effectiveness. Even retired aircraft fittings can be reused. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. You can get a custom paper by one of our expert writers. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. The Emirates company uses a variety of targeting methods to select potential buyers for its products. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. what are airlines doing to be more sustainable? why is sustainability important to airline industry? (2016, Sep 10). Branding and sponsorship 4. For details on how we use your information, please see our privacy policy. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. Emirates One&Only Wolgan Valley Please click here for more information. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. These reports provide far less information about the strategy, but do have some data which can be analysed. But, when it comes to the pacific travels, they have no existence. Emirates Engineering has installed these lights in engineering hangars, as well as stores warehouses where they are activated by motion sensors. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Don't use plagiarized sources. The Emirates' strategy is very much sustainable. 1. Dubai Desert Conservation Please click here for more information. Dubai hub. We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. All Rights Reserved. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Well-maintained aircraft contribute to efficient flight operations too. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. The hub created by the government of Dubai with an infusion of huge investment gave Emirates more reasons to increase its fleets. I am planning on booking tickets with Alaska Airlines, We want you to visit JetBlue on our website. Employing technology in modern urbanization is the cornerstone of future sustainable urban development. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. The airline is also actively involved in the fight against illegal wildlife trafficking and exploitation, and is a member of the United for Wildlife Transport Taskforce, and is also a partner of ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species). Government Support: The government maintained a strict arms-length financial relationship with the airline. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. Why is Emirates Airline able to deliver solid growth and solid financial performance for years? On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. Is Emirates strategy sustainable? Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. It reflects how Emirates strategies are sustainable at present day business. All rights reserved. what is the competitive advantage of emirates airlines? Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. Explain. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. The gateway created by Emirates, has no upper hand in these unfortunate situations as their hub will take a longer flight time. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. This has so far saved 95 million bottles from landfill. The greatest proportion of our carbon emissions come from the consumption of jet fuel, so our selection of aircraft and how we operate present the best opportunities for reducing our environmental impact. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. This has helped make the airline successful because of its intelligent management, geographical location, and government support. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. All Rights Reserved. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Branding and sponsorship 4. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The government also sees Emirates to be one of the strong pillars in their economy, which has paid a total of $2.3 Billion in dividend since the royal family bankrolled the venture 28 years ago. In 2021-01, the state intends to receive $1 billion in revenues. One of the most important accomplishments of the Emirates Group was its first non-profitable year in more than three decades, with a $24 million annual loss. Emirates Airlines is an integral part of "The Emirates Group", which comprises more than This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. Emirates is an industry bellwether for aircraft purchases, having purchased a whopping 200 aircrafts in 2013 alone. By continuing, you agree to our Terms and Conditions. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel . Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. This allowed Emirates to take maximum advantage of its connectivity. The Emirates hub strategy has kept them ahead of competitors, as the they are located in a prime position to serve Europe, Oceania, Asia, and Africa. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. Change can make a big positive impact with low carbon footprint activated by motion sensors its operational effectiveness approach managing... For aircraft purchases, having being forecasted to carry twice as capacity soon future! 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