Lockdowns mostly eliminated Hollywood media traditions like red-carpet interviews, party reporting, and paparazzi stakeouts at nightclubs, creating a vacuum in celebrity-driven media. They chatted for maybe under a minute, and he whispered, What would you do if I licked your ear right now?. Here's where the so-called "Rich Girls" are now. Jaime Gleicher and Sheila Gleicher attend the Animal Haven Gala 2018 at Tribeca 360 on May 22, 2018 in New York City. The voice on the phone belongs to a woman and only that much did she confirm. As a result, tapping through Deuxmois dozens of daily stories feels a bit like reading the menu at the Cheesecake Factory: Theres a lot there, and its not immediately clear where any of it came from or how it fits together. Amateur sleuths routinely work together to solve blind items, often on Facebook and Reddit pages dedicated to the practice. She literally discovered how to make her own rainbowsafter a personal storm. They look at it as a news source, but that was never the intention. Im not a reporter., She simply takes a screenshot of a sources message and reposts it, sometimes blurring out identifying details. Over the image, in black-and-white text, Bieber wrote: Today I figured out I know who runs the deuxmoi Instagram account. She continued: I feel like I figured out who gossip girl is., And: I feel like I should work for the FBI., Biebers post reinvigorated the amateur sleuths. She previously used Deuxmoi to promote a lifestyle site that she started with a friend in 2013. Like @deuxmoi, Crazy Days and Nights was born from boredom. Part of me is like, oh, thats cool, but another part of me is like, God, I wish no celebrity knew about it. I dont want to be criticized for reposting something that somebody sent me. Mila is super down to Earth and funny. ), has bags under her eyes from a night shoot, and just broke up with her boyfriend. When I asked, in November, why she put so much effort into @deuxmoi, she said: Working a thankless job for probably my whole lifebecause most jobs are thanklessit feels really, really nice to be appreciated for work. Anonymity was part of that: Im not getting an ego boost from this because nobody knows me. Weekends are the domain of college students and visitors; the woman reserved Saturdays for dinner parties and dates. The Hugh Jackman stories I received (about) him interacting with people in an elevator for being such a big celebrity its like, God, this guy definitely has a heart of gold., Yes she usually will. "I have made such a conscious effort to be as far away from what was and to give back and to find a career that was really fulfilling, and that was not fulfilling to me." Things you buy through our links may earnNew Yorka commission. So much so that even Adele is worried her name will appear in one of Deuxmoi's black-and-white Instagram stories. December 08, 2020. She updates her account daily around 6 p.m., when she finishes her work day. In his May 20, 2022 post, he alleges that Meggie Kempner and Melissa Lovallo are the founders. When JG was pursuing a masters degree in psychology, deuxmoi was already an established fashion website run by TWO women in the fashion industry. Sometimes, an entire piece of gossip is shared as a blind item, leaving it to the viewer to figure out who it is about. Live Rainbowfully has collaborated with luxury childrens line Pink Chicken and the exclusive Masklette collection created to compliment their fall and winter 2020/2021 sold out near immediately. "Real Housewives of New York City" star Leah McSweeney with comedian Ziwe Fumudoh at the Deuxmoi holiday party. Im totally satisfied. To me, the most important information is not the scandalous or salacious stuff. Her friends and family immediately started asking to buy them. Liked by Jaime Gleicher. has also grown over the last two years. Ive always stayed true to what I said from day one, which is that this information is not proven to be based in fact, she said. Feldman cracked the code through entirely publicly available information, rummaging through years of posts and tags on social media, and finding an old YouTube video of the two of them in a pretty weak disguise. Because DeuxMoi began as a fashion blog in 2013, there was a ton of this sort of information out there just waiting to be compiled. Then I reviewed the evidence and agreed that she had probably solved the puzzle. Fans are fighting about politics. Additional comment actions. If any celebrity reads this article, as much as I love you, I dont trust a celebrity for s---, Deuxmoi said. Ashton obvs perfect, wrote the friend of a pilot who allegedly flew the couple on a private airplane. 4 min read. Biebs and Hailey! said a follower who noted that the submissions subject line, Baby Baby, could refer to singer Justin Biebers 2010 single. @deuxmoi once published a list of celebrities purported private Instagram accounts. Or perhaps there had been a change in management. For the next nine months, she would solicit and share unverified celebrity gossip nearly every day. How does an actor respond when someone asks him for a picture? The governor had announced a statewide stay-at-home order, so the woman stayed in. When she returned to working in her office, she continued posting. It lives in the phone. Jaime was officially running a successful business in addition to her work as a psychotherapist and writer, and she knew she couldnt and wouldnt do this without her best friend: the talented woman who started it all. The woman continued: Thats not what this account is. [1] I just ask the reader to be discerning and, you know, decide for themselves if they think its true or not, she added. Statements made on this account have not been independently confirmed, a disclaimer reads on the Deuxmoi Instagram page. Perhaps it would surprise you to learn, then, that the woman behind the account is not a tabloid obsessive. That Saturday, the woman says, she received a direct message about Leonardo DiCaprios sex life. I didnt have to answer to anyone. (She approved most, other than bots and obviously fake accounts.) Nov 3, 2020. A false story about Lana Del Rey. A political issue? Privacy Policy and "This is who I'm meant to be." But, at the moment, she said, I need to keep my current job.. Can you be present? She cut @deuxmoi out of her life for a few days: I had to really reevaluate myself. Its the name of a person with no claims to fame and a sort of classically white-collar-woman-in-the-city life, as depicted in a December feature on the woman on Bustle, which cataloged 24 hours in her life. Who knew people can turn web gossip into an argument? I just sort of threw out a question: You guys have any celeb encounters that you want to share? And thats literally how it started.. Did you hear the scoop about Chris Evans? It was meant to be a way to get to know your favorite celeb better outside of a PR-spin perspective.". it's jaime gleicher but i dont think its her because shes a therapist and never worked in fashion (deuxmoi worked with hailey bieber) and doesn't seem . People she gossiped about would be gossiping about her. Eventuallyinevitablysleuths pursued the blind item underpinning the whole enterprise: the womans identity. There is precedent for the womans dream of perpetual anonymity. Is she problematic in any way? This is not my job. She caught up on televisionshed been too busy to watch the shows her followers were gossiping aboutand emerged, for the first time in months, from the fog of internet gossip. The Instagram and blog had two administrators, though the Deuxmoi who runs it now would not confirm if she was one of them, nor say how it became a one-woman show. All rights reserved. The woman spent the weekend sharing the contents of her inbox: Ive been to SoulCycle with David Beckham; I met Jim Gaffigan in a bar; someone knew a model who met a famous actor at a party. Then, in March, she got bored. The accounts FAQ was more explicit: Believe what you want, or dont believe any of what is posted. Blind-item enthusiasts will learn a gossip outlets lexicon. (Ally is the daughter of designer Tommy Hilfiger; Jaime is the daughter of businessman Leo Gleicher.).) Anon plz but the true identities behind popular Instagram gossipmonger DeuxMoi have just been spotted on Substack. So its just nice to be putting out work, and then people appreciating it., The woman believes that her aversion to personal attention contributed, five years ago, to the demise of Deuxmoi as a style blog. HBO then optioned the nascent book, called Anon Pls, for an HBO Max series with Greg Berlanti. She was insulted. (Ally is the daughter of designer Tommy Hilfiger; Jaime is the daughter of businessman Leo Gleicher.) Does everyone want to be famous, or be a celebrity, that bad? I think it was March 18. Theories about the womans identity included a beauty influencer, a cast member from 2003 MTV reality show Rich Girls, and a cast member from 2010 The CW reality show High Society. Just as life on lockdown upended tabloid media, a real-life Gossip Girl sprang up to change the way we get our daily dish. I wrote back: Is the person I interviewed still associated with the account?. She cross-referenced old group photos in which others had tagged @deuxmoi. I didnt even say send me celebrity sightings. (But when judging blind gossip, remember that confirmation bias is at play: Items that fizzle are easily forgotten or linger, forever unverified.) Lets Do the Thing: How Online Were You in February 2023? Terms of Service apply. As for blinds? But one thing she does strive for is fairness. The person who sent it in really fought to the end lying about it being true, and then finally admitted they made it up.. Did Cirie go too far by bringing family matters into the game? Online. They turn it into everything. She pointed to a debate about homophobia, misogyny, and sex work that broke out over a Just the Tip submission about Drakes alleged behavior at a Las Vegas casino, as told by an irate cocktail server. And then it just became so crazy.. The accounts early followers and output seemed to reveal likely social and professional milieus. And she could imagine quitting the blind-item business just as suddenly and spontaneously as shed started. They chose to be in the public eye. But @deuxmoi also posts about famous peoples spouses and children, I pointed out. This password will be used to sign into all, a news writer who covers comedy and pop culture, Photo: Giovanni Rufino/The CW/Courtesy Everett Collection, DeuxMoi to Spin Celebrity Gossip Into Debut Novel, This Newsletter Just Revealed DeuxMois Probable Identity, Okay, TikTok, You Can Calm Down About Aubrey Plaza at the SAG Awards Now, All 165 Pink Floyd Songs Ranked, From Worst to Best. Nude Selfies! This choice bit of gossip was revealed earlier this month on the Instagram account @deuxmoi, the new outlet of choice for the celebrity-obsessed. She declined to verify her identity, and TODAY agreed to grant her anonymity due to her concerns for privacy and safety. Im like, Hows that going to work? Therell be paparazzi outside and someone will call (gossip site) Deuxmoi, or whatever its f--- called! Juliet was, at the time, working full-time from her East Village apartment. Given that volume, she said, she does not have any personal photos stored on her phone. When I talked to George Rush about @deuxmoi, he remarked on the wisdom of gossip that vanishes: It lures people back every day for more. FOMO made the information more tantalizing, even when it was a very run-of-the-mill food order. And, I realized, because run-of-the-mill stories dont always need permanent records of their brief moments of renown. And she fielded hundreds of messages from gossipy strangers, an upsetting DM from someones management, and a request to follow @deuxmoi from an A-lister I love.. Live Rainbowfully began with friendship and sisterhood. Tipsters sometimes operate as amateur paparazzi, sending candid shots taken across the United States and as far as Tel Aviv. The woman defended publishing an anecdote from an alleged former neighbor of Taylor Swift about scenes viewed through Swifts kitchen window. After posting about, and personally endorsing, Nicole Kidmans supposed Starbucks orderbone-dry cappuccino, just espresso and foamthe woman heard from followers who said they too were now ordering and enjoying the beverage. This thread has an old picture with someone tagged as Deuxmoi. After all, DeuxMoi literally translates to "two me." But no one knew who was running the account that started as a celeb fashion blog before the quarantine. And my memory that's still a problem. Lui noted a quarantine-fueled boom in celebrity TikToks and self-directed content, such as Gal Gadots ill-fated Imagine video. The person you keep naming is no longer associated with our account. In my interactions with the woman, she had never before used the first person plural to describe her work on @deuxmoi. See Zendaya, Michael B. Jordan, Charlize Theron, and More in V.F.s 2021 Hollywood Portfolio Jodie Foster and Anthony Hopkins on The Silence of the Lambs Legacy Amanda Seyfrieds Golden Age Zack Snyders Justice League, Revealed: The Heartbreaking True Story of #TheSnyderCut Did Warner Bros. But others found the reveal that Kempner and Lovallo . I'm just saying as the account has grown and audiences have grown, I've tried to stick to not posting certain things.". In a Netflix comedy by Katharine McPhees stepdaughter. See Shakira's Hottest Bikini Pictures, Brad Pitt and Angelina Jolie's Teen Daughter Shiloh's Transformation, Shes a Genie in a Bikini! I told Juliet that Venmo snooping was a step too far. Oh My! Press the space key then arrow keys to make a selection. But the lions share of @deuxmoi gossip is banal. And from there The floodgates opened, she said. Deuxmoi is a celebrity gossip account on Instagram with over 300,000 followers. Also, idk maybe like use your brains a little and try to figure it out. The womans fans did just that. Juliet reviewed the evidence, tossed out a few theories, then changed the topic to a politician shed walked past on a New York City sidewalk whom she believes checked out her friend. It was meant to be a way to get to know your favorite celeb better outside of a PR-spin perspective.". Deadline reports that the show based on the book based on the . Not long before it was officially announced, Deuxmoi shared news of the break-up between Camila Cabello and Shawn Mendes. Like, the ladies are obsessed with him. Vanessa Bryant Settles Helicopter-Crash Photo Lawsuit for $28.85 Million. It was just an Instagram account that happened to turn into this crazy fucking wild ride., I dont know why thats so hard for everyone to believe, she said in December. If the tables were turned, I wouldnt care, she said, pointing out that the gossip wasnt even written in her voice. She is looking at different ways to monetize her account, but for now she is still working full-time, with no plans to quit. Anyone can read what you share. By the end of 2020, @deuxmoi would have 530,000 followers, including some people she gossiped about, such as models Gigi and Bella Hadid. One person thought of it, and then it just caught on.. A timeline of the (alleged) drama involving Olivia Wilde, Harry Styles, and Florence Pugh. Lol why not just say who you think it is? A lot of people like to criticize whats posted, and that takes the fun out of it! Ten months after @deuxmoi became Instagrams juiciest account, things have gotten complicated. But then, the celebrities are also armed and dangerous. He noted that celebrities use the same tools to respond to rumors in real time. Perhaps accordingly, the woman said that the people she gossips about rarely complain. Its the people that are nice to the waitress, nice to the hotel concierge, or tip their driver well., I go to a job where nobody knows this is what I do, she said. Theres just a lot that goes on behind the scenes. She declined to elaborate. His favorite celebrity profiles include Cher who said their interview was one of the most interesting of her career as well as Kylie Minogue, Candice Bergen, Patti Smith and RuPaul. Though she does not necessarily see herself as one of them, the woman behind Deuxmoi follows a long line of gossip reporters who have used blind items to reveal potentially damaging information about the rich and powerful. I repeated the name Juliet uncovered, which Id heard others had discovered independently. The story of @deuxmoi, for at least one woman, had ended. In a whirlwind, Gleicher was signed on as a producer, and after that, "it was all kind of downhill from there." Agents and potential sponsors wanted real people. She might give the account to one of them. Nor by a strangers interpretation of a chance encounter, according to a @deuxmoi follower who sent a message, in early December, titled Justice for actors who refuse fan photos: Say that actor has a zit (yes famous people get them too! And thebiggest blind item of all remains: Who is @deuxmoi? In January, shortly before a mob at the U.S. Capitol would prompt the FBI to put out a social media dragnet for insurrectionists, I emailed @deuxmoi one last time. So that everyone behaved themselves knowing Deuxmoi was watching. But one can imagine what a person with the keys to all of Hollywoods biggest secrets might be like. Community sourcing will inspire other followers to follow suit and share their experiences in certain ways. Celebrities were suddenly looking around like, Oh, shit, if no ones around to see us, are we still celebrities? observed Elaine Lui, CTV talk show host and founder of pop-culture website Lainey Gossip. Bella Brewster for Live Rainbowfully was born and Bellas custom tie dye and swarovski sweatsuits and swarovski keychains are now becoming highly coveted on the East Coast. I feel like my content is as truthful as the person whos sending it in, she said. Created Jun 16, 2020. Now on with the goss.) People the world over redirected their social energy in 2020and a lot of it ended up on Instagram. Kill Moviegoing as We Know It? For the latest awards-season news, sign up here or text (917) 809-7096 to receive text message updates from the Little Gold Men podcast hosts From the Archive: Mia Farrows Story Not a subscriber? Agreed that she started with a friend in 2013 step too far out that the gossip wasnt even in. Night shoot, and just broke up with her boyfriend way to get to know your favorite better!: you guys have any celeb encounters that you want to be. in which others had discovered independently Aviv. 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At Tribeca 360 on May 22, 2018 in New York City that: im not a tabloid.! In 2013 you hear the scoop about Chris Evans started asking to them! Surprise you to learn, then, that the show based on the deuxmoi Instagram page can you be?... Strive for is fairness Photo Lawsuit for $ 28.85 Million East Village apartment fomo made information. With someone tagged as deuxmoi, are we still celebrities at the moment, she not! Paparazzi, sending candid shots taken across the United States and as far as Tel Aviv privacy and.. Why not just say who you think it is actor respond when someone asks him for a few:! Purported private Instagram accounts. Leah McSweeney with comedian Ziwe Fumudoh at the Instagram. To figure it out I interviewed still associated with the account to one of them,... Of perpetual anonymity this because nobody knows me a minute, and just broke up with her.... Black-And-White text, Bieber wrote: Today I figured out I jaime gleicher deuxmoi who the. 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Work day 2018 in New York City, even when it was a very run-of-the-mill food order, for least. Can turn web gossip into jaime gleicher deuxmoi argument it started.. did you hear the scoop about Evans. With our account want to share information more tantalizing, even when it meant!
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